Posted on April 19, 2016 / by admin / Genre: This is the category into which your story fits. Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … a) Old men b) Old women c) Young men d) Young women Answer: d Difficulty: Easy Section Reference 1: IT’s About Business 9.3 Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research. Bermondsey The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). Where demographic data looks at purely social classifications, psychographics looks at broadly psychological factors that impel audiences to respond to certain kinds of offer – key factors such as values, attitudes, personality, interests, lifestyle. Anticipating her desires before she has the need, to reach out … This material may not be published, broadcast, rewritten, redistributed or translated. The categorisation by ‘attitudes’ seeks to identify the small but highly important group of enthusiastic cinemagoers. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. Within the broad leisure sector, operators are increasingly focusing on the social aspects of leisure and on four influences affecting the choice of activity: For local cinemas a ‘Friends’ scheme may offer useful benefits for both the cinema (loyalty) and the customer (discounts and special events). Audience of Film Noirmany different film genres such as Film Noir have different target audiences, forexample kiss bang would not be targeted towards young children mainlybecause of the amounts of violence and criminal activity in the film. This segmentation process is used in social and commercial activities for instance, social and … A list of antonyms of reason and rationality. Increased take-up from minority ethnic and social groups; Expanding audience knowledge and taste through programming of a broader range of cultural forms and traditions, Increasing audiences from deprived areas and communities, Increasing audiences from isolated rural areas, Achieve awareness of programme/venue across a particular geographic area. Age, location, occupation and hobbies are a few of the demographics that make up target markets. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. 151-153 Bermondsey Street A popular scheme such as CACI’s ACORN geo-demographic systemclassifies neighbourhoods into six categories, … in mind. ), The surrounding geography (is the town remote from other significant population centres or are there lots of small communities within the catchment boundary? For anything large scale, it is probably best to appoint a professional market research company. ), The scale and number of competitor cinemas (competitor catchments may impinge on the planned cinema’s catchment – which cinema will prove more attractive to residents in the middle? 3 categories of the audience are the lay audience, managerial audience, and expert audience. Knowing how to find your target audience gives you power. Each category has established consumer, lifestyle and economic behaviour patterns and these can be used to investigate the potential strength of cinema going in any defined catchment. There are many, many genres, but some of the popular genres include. Target audience. People who like romance and drama movies. Okay! You could lure them in to a Japanese film with a free bottle of Japanese beer. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. For example, young people notoriously avoid subtitled movies. Horror Sub Genres Horror can be split into sub genres: The Monster Scare Psychological Thrillers Slasher Pics Arts Council England makes demographic and lifestyle information available to Arts Lottery supported projects, or contact the Creative Scotland, the Arts Council of Wales, and the Arts Council of Northern Ireland as appropriate. 48) _____ are the target audience for the most popular categories of fiction on Wattpad. Sometimes they attend with a group of friends. The media industry is highly competitive and all media texts. When it comes to research there are many methods you could incorporate when gathering your information. All Rights Reserved. You can tap into these emotions by placing yourself into the consumer’s mind and giving her what she most wants. • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. Google searches can also lead to very useful, and invariably free, data. Often they are accompanied by parents or relatives. If public funding is sought for a new cinema project – refurbishment, conversion or new build – it is likely that a competent analysis of the relevant catchment population will be required. As far as a target audience, it would have the following characteristics. It is unusual for an action film to use a female lead role, but when they do it is to combat the stereotype of … Filmmakers and marketers are becoming increasingly savvy at blurring traditional boundaries and appealing to broader audiences through both film content and marketing. Action films are targeted at males as they are more interested in ‘violent’ films. Target audience segmentation means a dynamic way of separating people into analogous subgroups based on geographic, demographic, and psychographic factors. There is absolutely no reason why any audience segment should not enjoy any film. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. Knowing your audience is important for running a successful business. In contrast a large number of high quality, independent and foreign language films are released annually but invariably they earn much less at the box office. These are mass appeal films created at huge cost and supported by massive marketing effort. Target audiences for different genres: Horror The main target audience … You can use surveys to maintain a constant pulse on what users are thinking. By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. To conclude, my film would target teenage girls as my audience. Teenagers living in a rural community may want to see a film each week but might have to travel 10 miles or more to get to the nearest multiplex cinema. Cookies help us deliver our site. The general intention for a horror film is for the audience to feel scared and feel a sense of panic. A target market is a group of people to whom you want to aim to sell. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. A target market is a group of people to whom you want to aim to sell. Locations: Locations such as information about a festival aimed at residents of a neighborhood in … Age, location, occupation and hobbies are a few of the demographics that make up target markets. Film Audience Development. Action targets males and the historical side of the film is aimed at older people. Visit our, Copyright 2002-2021 Simplicable. They can focus on a small group of customers who will be most likely to benefit from and enjoy their products. Of course, you may confound received wisdom and expectation by attracting pensioners to Star Wars and teenagers to an archive presentation on land army girls. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. parameters. An overview of the color yellow with a large palette. A definition of action plan with examples. The difference between a target audience and target market. Drama films and drama hybrids (especially the Action/Drama hybrid) have increasingly become more popular in the general public’s eye as well as becoming commercially successful; such titles that would interest my target audience include The Twilight Saga, The Harry Potter Series, Black Swan (a drama/psychological thriller… Films cater for this target audience by mainly using males as their main characters. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. gathering data from existing published sources) as outlined above in the section Demographic and lifestyle data, you may be required to conduct research specific to your audience or potential audience. Jika Anda memerlukan bantuan untuk mengetahui target audiens Anda dan belajar lebih banyak tentang mereka, tool berikut dapat berguna: 1. Enjoy their products feel a sense of panic audience writing Craft 101: Genre and audience... See Appendix 4 for a list of words that can be split into Sub genres can... Girls because they centered on Disney princesses this is because of my chosen Genre of film being a,... The concept of audience development activity any film geo-demographic system classifies neighbourhoods into six categories, into. Find your audience and therefore attract a vast amount of people in a better way can. 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